About POP!

POP! Maternity was born out of curiosity and something which I thought was lacking in the maternity & post pregnancy market- COLOUR! When I was pregnant with our daughter I continued exercising however the need for comfortable, affordable AND 'not black' activewear was nearly non existent. 
So I decided to take the plunge (a BIG one) and launch my own business which brings you POP! today!
POP! Maternity is a little known Australian maternity activewear brand and we pride ourself on the quality and prints of our clothing.
When I first designed the clothing I had pregnant women in mind however as time has gone on I've realised that it's not only pregnant ladies who buy from us but it's mums who are doing school drop off, running errands, grocery shopping, hitting the gym or needing something comfortable for the day.
I want every mum to look & feel fabulous.
​Laura xx